About Us

Header image

Our Story

In early 2019, three friends with a shared passion (Sam, Jakub, and Ricardo) started Agency Cabana.

Together, we offered a blend of marketing and development services.

And then, in July 2023, Agency Cabana underwent a transformation, emerging as Searchmode. This wasn’t only a change in name but a reflection of a new, refined service offering.

Now, we only focus on what we do best – setting robust SEO strategies driven by research and data, and then rolling up our sleeves to bring those strategies to life.

From compelling content to intricate technical challenges, we’re here to help. So give us a call or drop us an email, we’d love to show you how.


Our mission is to empower and develop SMEs using SEO.

We know that hiring an in-house team of SEO specialists isn’t feasible for every business. And, as a marketing manager or business operator, you don’t have the time to do it yourself. That’s why we’re here – to be an extension of your team.

Our goal? To make sure every client feels supported in their journey, educated about the choices we make, and thoroughly impressed with the results we deliver.

Why Choose Searchmode?

Every agency will say vague, wishy-washy things like “We have years of experience”, “Our team are experts” and “We have a results-driven approach”.

And sure, we have those things too, but what actually sets us apart are three things:

  1. Personal service: We’re a small team. With us, you aren’t just another account like at bigger agencies. Instead, you’re a valuable partner.
  2. Freedom and flexibility: We value trust over binding contracts. Instead of locking clients into lengthy agreements, we operate on a rolling monthly basis. If you ever feel the need to reassess, you have the freedom to do so with just 30 days’ notice.
  3. Long-term relationships: Since we started, we’ve maintained a staggering 85% client retention rate. If the vast majority of our clients choose to stick around, it speaks volumes about how they value our work.

Our Values

  • Personable – we provide a tailored service and build strong relationships
  • Detailed – we get effective results by paying attention to every detail
  • Humility – we accept we don’t know everything and focus on improving
  • Sustainable – we seek ways to reduce our climate footprint, individually and as a business

Sam Sheppard


  • 8+ years experience in SEO
  • Educational background in language and linguistics
  • Specialises in content strategy and technical SEO
  • Extensive experience working with companies in the legal, accounting, property and travel sectors
  • Based in Manchester, UK

Connect with me on LinkedIn

profile image of Sam Sheppard

Get In Touch

We’d love to learn about your business and the challenges you’re currently facing. Feel free to get in touch by clicking this handy little button below...