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Track Capital

Boosting the growth of a startup property investment company.

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Track Capital

Contents

Overview

Track Capital is a property investment company in London. They help investors find and acquire buy-to-let apartments across the UK’s main cities. The founders started the business in early 2020 after years of working in the property sector.

After a couple of months of running their marketing with mixed success, Track Capital approached us for help. They wanted to utilise SEO to generate a stream of qualified leads for their properties.

We set targets to rank for three types of keywords:

  • Broad terms, e.g. Property Investment Company
  • Location terms, e.g. Property Investment Company Manchester
  • Property names, e.g. St Anne’s Gardens

Our varied approach mixed easier, short-term targets (property names) with competitive, long-term targets (broad).

Results

  • From 0 keywords ranking on the first page of Google to 33 within 12 months, of which a third are in positions 1-3
  • A return on investment of just under 4,000% on the campaign to date
  • Combined with highly successful campaigns through Social Media and paid advertising, Track Capital has been able to scale its business with multiple new hires.
  • Coverage in The Times, Daily Express, and various industry-specific publications from our outreach campaigns.
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